Pay Per Click

At BeVisible, we know exactly how to run highly successful Pay Per Click campaigns .

PPC is an incredibly powerful form of advertising and one of the fastest growing advertising media in Australia.

Advertisers pay for greater prominence on search engines using pre-selected keywords to trigger their ads and only pay when a user clicks through to their website. It’s targeted, dynamic, flexible, suitable for any budget, quick to set up and fast to get results. A well thought-out Pay Per Click advertising campaign targets highly qualified, ready-to-buy customers and provides instant return on investment.

* Australian search advertising reached a total value of $869.7 million during the 2008 calendar year making it the fastest growing segment in the local digital media advertising industry.

* 75 percent of advertisers are now spending more than ten percent of their total media budget on search related activities. (Frost & Sullivan, Australia Search Advertising Market 2008-2012).

Pay Per Click advertising is also measurable to the last cent – by introducing conversion tracking code on your website, pay per click ads enable you to measure the exact Cost Per Acquisition (CPA) of a new customer – usually at a fraction of the cost of traditional media. PPC also provides key insights as to how customers interact with your business. By alternating ad copy through a process called split-testing, you can also understand what buying signals resonate best with your target audience.

BeVisible Pay Per Click Services

BeVisible search engine advertising is PPC management with a difference. Here’s why:

Results –

At BeVisible, we know exactly what makes a PPC campaign work and what doesn’t. Click throughs are important but only if they lead to conversion. Our singular focus from day one is on boosting your bottom line through greater advertising efficiency and maximising sales. At BeVisible, we believe the best measure of success is to provide tangible results and measurable ROI.

Strategy –

The team from BeVisible have been consulting PPC solutions to Australian businesses for longer than most PPC companies in Australia have been in existence. Using proprietary research and campaign development methodology, we use our experience to devise winning PPC strategies that meet your business objectives and get you results fast.

Long-term Partnering –

Because we work only with a select number of clients, our ethos is always to create highly successful, long-term partnerships. By learning to understand your business inside and out, we can provide first class PPC solutions that drive maximum ROI. Trust, transparency and the truest standards of professionalism are the hallmarks of our client relationships.

Best practise –

Successful internet marketing is about integrated solutions. At BeVisible, we solve problems by devising search engine marketing strategies that meet business objectives – we don’t just prescribe the same service for every need. That means your PPC strategy can be run as a standalone or tailored to compliment your SEO and social media – whichever suits the needs of your business best.

Transparency –

We provide our customers with absolute transparency, so you know exactly how your money is being spent and why. Unlike many PPC companies, we provide full disclosure of our management fees and media spend.

Reporting –

our reporting is taken directly from Google Ad Words PPC and emailed to you on a daily, weekly or monthly basis (you choose the frequency). We extrapolate data, continuously refine your campaigns and take the time to ensure that you understand the wealth of information available to you.

BeVisible 7 step process for successful PPC campaign development and execution

1. We select highly targeted key phrases:  We define your target audience and use research tools to identify key phrases that the target audience uses and that provide the best ROI for your business. We use broad match, exact match, phrase match and negative keywords to create more efficient targeting.

2. We define a strategy for the correct mixture of ‘Head’ Vs ‘tail’ key phrases:  ‘Head’ keywords (broad, generic terms, e.g., ’Entertainers’) can have powerful branding benefits and a greater click-through rate but cost more per click. ‘Long tail’ keywords (e.g. ‘children’s entertainers Melbourne’ receive fewer click throughs but are more cost-effective and have higher conversion rates. The choice of ‘head’ or ‘tail’ keywords is very much dependent on the business’ marketing objectives but for many businesses, a blend of both head and tail key phrases will provide the ideal mixture of brand building and sales conversion. We work with you to devise the best strategy for your business.

3. We write compelling ad copy:  Using highly persuasive copy-writing techniques, our SEM copywriters create highly visible ads that stand out on the page. We create urgency by highlighting unique selling points and a strong call to action to drive click-throughs of highly qualified, conversion-ready traffic.

4. We optimise landing pages for relevancy and quality score:  We develop tailored, content-rich landing pages specifically designed to obtain optimal quality scores and inspire immediate customer action to contact or buy from your business. Optimising landing pages will not only convert more sales, it saves you money in the bid management process through higher quality scores. Higher quality scores also mean your ads will have superior positioning in the PPC section of the search engine returns page.

5. We define max. CPC or max. CPA for effective bid management:  We clearly define the objectives of the campaign and the marketing budget available. We then establish the most cost-effective bidding range for ROI through max CPC or max CPA, depending on campaign objectives. We continuously monitor results and refine campaigns to ensure campaign objectives are being met.

6. We Identify themes for optimal key phrase performance:  We divide related key phrases logically and thematically into clusters (Ad Groups). This will improve the relevancy of your ad copy to your key words and obtains better quality score which makes your campaign more cost-efficient. Click-through rates will also improve dramatically if users see the key phrase appear in the title or ad description.

7. We analyse, strategise, monetise, measure, evaluate and act on campaign performance:  We take the time to regularly review campaign performance with you. We take effective action to cull Ad Groups that don’t perform and divert more resources to those that do.

PPC Rescue Packages

If you are running a PPC campaign and it ‘just doesn’t seem to be working’, then you need to call BeVisible immediately.

Unfortunately, many PPC campaigns are set up with great- intent but lack the finesse to create a winning solution in key markets with effective ROI.

Perhaps your keywords have been chosen badly or poorly written ad copy is failing to attract customers? Or maybe you’ve been sold an expensive PPC campaign but you weren’t provided with a tailored, content-rich landing page with a strong call to action?

Some campaigns are unsuccessful because there is a lack of detailed reporting – or there is simply nobody there to step you through the process to help you evaluate and manage the results.

Whatever the reason, there is no excuse for a failing PPC strategy. BeVisible can rescue your PPC campaign with a no-nonsense analysis of what’s really working and what’s not – and provide high impact solutions to fix it so it works.

Call BeVisible now and ask us about rescuing your PPC campaign. Be searched, be seen, be found. BeVisible with PPC.